Marc Rayfield’s story is one of a local boy who made good…very good. Born in Northeast Philadelphia, he graduated with a degree in Journalism from Temple and a Master’s in Organizational Management from the University of Pennsylvania. This strong educational background led to his present position as Senior Vice President and Market Manager of CBS, Inc. where he is currently responsible for live broadcasts of: the Phillies, Eagles and Philadelphia Union as well as Temple, St. Joe’s and Villanova athletics. Under his leadership and in joint partnership with the Phillies, “Phillies 24/7” was created in 2011as a 24 hour/day HD radio station using a new technology platform offered free. It is the first radio station completely dedicated to a baseball team.
Rayfield’s purview at CBS includes oversight of KYW Newsradio, WIP A/M, WOGL, WPHT and cbsphilly.com. His career in broadcast management began in 1990 as sales manager at WIP, and two years later he became General Sales Manager of KYW Newsradio. In 2003, he was named Vice President and General Manager of WIP and is credited with that station’s financial and operational turnaround. WIP is now one of the most successful sports radio stations in the entire nation.
In 2007, he was inducted into Temple University’s Alumni Hall of Fame. From 2010-2011 his honors included CBS Philadelphia Market of the Year and winner of the NAB Crystal Radio Award for Outstanding Community Service (for KYW Newsradio). In 2012, CBS was nominated for 4 Marconi Awards which was the most in the U.S. Winner was for Best Oldies Station WOGL.
Rayfield serves on the board of directors of the Philadelphia Zoo, Greater Philadelphia Chamber of Commerce, Police Athletic League, Anti-Defamation League, Morris Arboretum, Holocaust Remembrance Foundation, USO, Arbitron Advisory Council and PAC among many others. He is a frequent lecturer at Temple, St. Joe’s, Drexel and Holy Family University.